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The Market Will Correct a Poorly Priced Property.

Ottawa Market Updates/ The Market Will Correct a Poorly Priced Property. Why Your Asking Price is an Opening Argument, Not a Final Verdict. May 13, 2026 • 4 min read In Ottawa, pricing isn’t a “test”—it’s a high-stakes deployment of Search Theory. If you ignore the Principle of Substitution on Day 1, you trigger the “Lemons” Effect, leading to a “stale” listing that statistically sells for less than its actual market value. Image generated by Gemini AI When you set a price on a house, you aren’t actually deciding what it’s worth. You’re making an opening argument. The market—consisting of actual buyers with bank pre-approvals and inspectors—is the jury. If your opening argument is based on “need” or “hope” rather than the mechanical reality of the local street, the m...